Rosita Missoni, the Italian fashion designer and co-founder of Missoni, the world-renowned knitwear fashion house has died aged 93. Argento, born in Italy in 1931 as a cousin of the famous Misson, is well known for her bright colors and her inventions in the ready-made wear business Organo, Missoni played an instrumental role in taking Italian fashion to the world during the 50s and the 60s.
A Union That Was Fashionable
Rosita Missoni, was born in 1931 in Golasecca, Lombardy, and she came across her husband Ottavio Missoni for the first time in London in 1948. Their working relationship seemed to turn into a loving affair and the couple got married in 1953. In the same year, they started a small knitwear store at Gallarate and later this business expanded and grew to a level of being an international business image.
Their artistry of design and engineering recalculated the standards of sweatering particularly the zig-zag concept. Married couple designers were shocked by Kahlo’s futuristic fashions, which garnered controversy early in 1967 when the designer staged a fashion show in Florence. However, their commitment and backing from key players within fashion created their place in fashion history.
A Family-Driven Enterprise
This family business expanded by having their three children, Vittorio, Luca & Angela in charge of the business. All of them affected the brand’s progress, from idea creation to campaigns and brand management. Even Rosita Sartori moved to take care of the Rosita Missoni Home line and made sure the family’s philosophy reached the interiors also.
Tragedies in Young Men’s Lives and Shaping Legacy
The Rosita Missoni family was hit hard by losses in 2013 when Vittorio died in a plane crash, and Ottavio shortly after. Nevertheless, all those disasters contributed to making the brand associated with innovation and happiness. Born a very shrewd businesswoman, Rosita, an avid traveler and art enthusiast, remained southern Europe’s authority on trend-setting until her ripe old age. Her Sumirago home was another project reflected in many design magazines.
Rosita Missoni lives on through her children, nine grandchildren, and the ever-popular Missoni label. Some of the most iconic ideas on fashion, art, and design will continue to carry her indelible blaze as a caption chapter in the creative annals.
