The beauty industry sees new big movements happen through recent actions by Kim Kardashian. SKKN by KIM the beauty brand of the reality star and entrepreneur will combine with her blockbuster success as SKIMS which produces shapewear and apparel products. The media mogul revealed this news through the official Instagram page of SKKN on Friday March 21 which shocked her audience.
SKIMS Expands Beyond Shapewear
Kim Kardashian paused her beauty brand in 2022 but she now brings cosmetics skincare and fragrance products under the SKIMS brand to create a multi-purpose fashion and beauty shopping destination. Sharing her excitement, she wrote
“We’re excited to announce SKIMS has acquired SKKN by KIM!”
SKIMS emerged in 2019 to establish itself as a billion-dollar corporation that first concentrated on shapewear along with loungewear products. The combination between brands will establish this business as a multi-category label that provides products for customers interested in beauty and fashion.
A Temporary Goodbye to SKKN Essentials
Kim Kardashian announced through social media that she wants SKKN skincare customers to get their products before its official relaunch under the new SKIMS brand. The brand will return under SKIMS during the coming months while encouraging its clients to buy SKKN essentials before they disappear. She further added,
“Follow @skims for updates while we work to create something new.”
A Long Journey of Beauty Evolution
This rebrand heads toward becoming another step forward in the expansion of Kim Kardashian’s beauty domains. The original company KKW Beauty launched in 2017 but it ceased operation in 2021 before it re-emerged under the title SKKN by Kim in 2022. Kim Kardashian continues to reduce her multiple brands under a unified powerful brand leadership. During an interview with The Hollywood Reporter Kim explained her business goal which was
“My goal has always been to create products that truly resonate—whether it’s shapewear and lingerie that empowers or makeup and skincare that transforms.”
What’s Next? The Big Launch in 2026
Kim Kardashian’s fans will not need to wait long to see the upcoming releases from her business. The upcoming SKIMS beauty line already exists in development and will reach the market within 2026. Through this strategic business realignment, Kim Kardashian establishes her position as a beauty and fashion leadership figure while demonstrating her industry stronghold.
